Cookie Policy

This Cookie Policy explains how Gen-Rent UK Limited (“Gen-Rent”, “we”, “us”) uses cookies and similar technologies on www.gen-rent.co.uk.

When you first visit our website, you will see a cookie banner at the bottom of the page. Unless you choose to accept all cookies, we only use cookies that are strictly necessary for the website to function.

What are cookies?

Cookies are small text files placed on your device when you visit a website. They help websites work properly, remember preferences, and understand how visitors use a site.

How we use cookies

We group cookies into the following categories:

Strictly necessary cookies

These cookies are required for the website to operate. They include remembering your cookie consent choice so we do not ask you on every visit. These cookies are always enabled and cannot be switched off through our banner.

Cookie / storage	Purpose	Duration
genrent_cookie_consent (local storage)	Stores your cookie preferences	Until you clear browser storage or change your choice
ASP.NET session cookies	Maintain session state when using forms on the website	Session

Analytics cookies

These cookies help us understand how visitors use our website, for example which pages are visited most often. We only set these cookies if you choose Accept all cookies.

We may use:

• Google Tag Manager
• Google Analytics / Google Ads conversion tracking

For more information about how Google uses data, visit Google's Privacy Policy.

Marketing cookies

Marketing cookies may be used to measure the effectiveness of advertising campaigns and improve relevance. These are only set if you choose Accept all cookies.

Managing your preferences

You can change your cookie choice at any time by clicking Cookie settings in the website footer.

You can also control cookies through your browser settings. Blocking all cookies may affect how parts of the website work.

For general information about cookies, visit the ICO guidance at ico.org.uk/for-the-public/online/cookies/.

Updates to this policy

We may update this Cookie Policy from time to time. Please check this page periodically for changes.

Contact us

If you have questions about our use of cookies, contact us at gdpr@gen-rent.co.uk or call 0800 772 3193.

Gen-Rent UK Limited, Tower House & Tower Yard, Teeside Airport Road, Teeside Airport Industrial Estate, Middleton St George, Darlington, DL2 1PD.